The challenge for billiger.de was to deliver high performing and accurate search suggestions. Ideally, visitors should arrive on the relevant product detail page or category page directly from the search suggestions. To achieve this, we worked with billiger to develop four types of search suggestions:
- Concrete product recommendations, for example “iPhone 6s” when the customer types “iph”
- Category suggestions, for example “washing machine” und “top load washer” when the customer enters “wash”
- Category + feature, for example “TV 65 inch from Samsung” – When a suggestion is clicked, it does not simply execute a search, but rather the customer is sent directly to the category page filtered to show all TVs from Samsung that are 65 inches wide. This is one instance where SEMKNOX can really show off its strength in semantic search.
- Autocomplete search, for example “iPhone 6s” when the customer enters “ipho”
SEMKNOX creates all search suggestions for the entire billiger.de portal and its mobile apps.